Selected Work

A focused set of projects where the brief was hard and the outcome mattered. Each one turns complexity into something clear, beautiful, and useful.

Across Legal · Healthcare · Education · The Arts · Global Business

Interaction Design2026

Relay

Shift handoff for hospital nursing units — a product that listens to the handoff already happening instead of asking for it a second time.

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Content Design2026

Fondo

The public arts-grant application, rewritten — where 68% of artists abandoned the form, and the wall was made of language.

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Packaging Design2026

Marea

A premium tinned-seafood brand — naming, identity, structural and label system for a range colour-coded by catch.

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Typography2026

Bruta

A custom type family — a raw, wide grotesk and a companion monospace, drawn as one system.

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Editorial Design2026

Nocturne

Art direction for a quarterly arts & culture magazine — grid, type system, cover architecture and feature spreads.

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Product Launch Campaign2026

Orbit

The global launch of a wireless-earbud line — the idea, the key visual, the full toolkit and the rollout.

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Environmental Graphics2026

Northline

A transit interchange navigated in section, not in plan — one warm line running from the deepest platform to the street.

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Experiential Design2026

Solstice

A touring immersive installation — one day of light compressed into twenty minutes, and the visitor is inside it.

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Art Direction2026

Ánima

Art direction for a fashion label's seasonal campaign — the look, the casting, the light, the shot list and the grade.

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Photography Direction2026

The Last Hour

A body of work on the streets of Queens — and the direction that makes twelve frames from twelve days read as one walk.

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Print Production2026

Web to Print

A production system for artwork that holds up as a phone screen, an A2 print, a bolt of fabric and a three-metre backdrop.

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Video Production2026

The Artwork Is the Footage

Ten short films built entirely from my own paintings — cause work, product campaigns, a band promo, and the hand on the paper.

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Brand Identity Systems2026

Frequency

A dynamic brand identity for a music & podcast network — one mark that flexes to every show, genre and moment.

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UX / UI Design2025

Meridian

Rebuilding a museum’s companion app around the visitor’s real journey — plan, visit, reflect — so one visit becomes a membership.

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Responsive Website2026

Format

A responsive identity and website for a design & technology conference — one confident system from 320px to widescreen.

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WordPress Website2026

Grove

A premium WordPress redesign for a community arts foundation — a warm, current site its own volunteers can run without touching code.

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Brand Identity2026

Yarrow

A complete brand identity for a botanical skincare apothecary — strategy, logo, type, colour, packaging and the world it lives in.

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Conversion Landing Page2026

Cadence

A conversion-optimised landing page for a focus app — researched, message-tested, and A/B-proven from headline to final CTA.

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SEO & Analytics2026

Verdant

An SEO and analytics turnaround for a plant shop — organic traffic tripled in six months, and the dashboards to prove what moved.

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Advertising Campaign2026

Unfinished Fables

A publishing campaign that lets the fairy tale stay half-told.

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Advertising Campaign2026

Creative Engine

A marketplace brand and campaign that turns any surface into a gallery.

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Advertising Campaign2026

Isla Metro Paint Bar

A brand and campaign for the city’s paint-and-sip escape.

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Advertising Campaign2026

Complexity into Clarity

A concept campaign that turns dense expertise into a single legible image.

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Advertising Campaign2026

Inner Vision

A gig-poster campaign that trusts the audience's eye.

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Advertising Campaign2026

Dream Logic

A flat-geometric campaign about finding the clear path through the maze.

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Advertising Campaign2026

Totem

A totem-animal brand campaign where each creature carries the character.

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Advertising Campaign2026

Metamorphosis

A painterly campaign about transformation and second skins.

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Advertising Campaign2026

Culture Shock: the campaign

Nine visual puns on belonging take an exhibition to the street.

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Creative Direction2008

Litigation, made legible

Turning dense legal argument into decision-ready story.

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Experiential2014

The Fortune 1000 stage

Making complex business content land for global audiences.

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AI + Innovation2026

Teaching machines to make art

An AI-integrated creative workflow, built and taught.

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AI + Innovation2026

A generative art series

Afro-Caribbean futures, painted with a machine that learned the palette.

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Art & Culture2025

Afro-Caribbean futures

Diaspora and folklore translated into a contemporary visual language.

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Art & Culture2026

Telar: the loom that holds the world

Ancestral Andean iconography, repainted for the modern conversation on equality.

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Art & Culture2025

Unraveled Identities

The self as borrowed material - a serene figure coming quietly undone.

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Art & Culture2025

Culture Medium

Identity grown like a living specimen — and reduced to a single witty mark.

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Art & Culture2025

The Animal Within

Wild instinct, loose in the rooms we built.

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Art & Culture2025

Patron Saints of the Everyday

Heritage as devotion — sacred symbols surfacing in the ordinary diaspora day.

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Advertising Campaign2025

Vivanativa

A campaign for Vivanativa — Puerto Rico’s #1 rock band — built on the surreal warmth of Caribbean folklore.

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