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Two Ledgers

What a company said, what its records showed — a demonstrative system for a fictional securities class action.

Independent speculative study · Speculative R&D · 2026

Role

Litigation designer & information strategist

Scope

Evidence architecture, 12-exhibit demonstrative system, courtroom builds

Outcome

A complete visual system for a document-heavy financial trial

The demonstrative system
The demonstrative system — full case study cover
  • The two ledgers — master chronology

  • Said / showed — four pairs, one spine

  • Anatomy of a reported number

  • Subtract the market — loss causation

  • The corroboration grid

View the full case study (PDF) →
01 · Challenge

Challenge

Securities cases have no wreckage to photograph. The entire dispute lives in documents describing numbers: six quarters of retention metrics, an internal dashboard, three disclosure events, a falling stock in a falling market. The fact-finder must hold two versions of the same company in mind at once — and must never be allowed to confuse “the stock dropped” with “the fraud did it,” because the moment a graphic overclaims causation, the whole presentation loses the room.

02 · Opportunity

Opportunity

The evidence had a hidden symmetry: for every public statement there existed a dated internal document, and the internal date always came first. That symmetry is the case. Design it once — amber for what was said, teal for what the records showed, grey for the market — and every exhibit becomes a view of the same instrument.

03 · Strategy

Strategy

Teach before arguing. The sequence of understanding runs: how a subscription business works; what investors were told; what the dashboard showed on the same dates; how the reported number was assembled; what it cost when the truth emerged. Four propositions, each corroborated by at least three evidence types — and the defense’s strongest chart (the whole sector fell) drawn fairly inside our own system, then answered with the event-study residual rather than shouted over.

04 · Process

Process

Built the fictional record first: eighteen months of daily prices, six quarters of paired metrics, fourteen dated exhibits, all cross-checked so every number in every panel reconciles. Then designed the master chronology and derived the other eleven demonstratives from it, testing each against the objections it would draw.

05 · Creative Direction

Creative Direction

A forensic-ledger aesthetic: ruled paper, tabular numerals, typographic document chips, two semantic inks and a market grey. No arrows implying causation; no red and green; one idea per exhibit; every mark cited. The restraint is the persuasion.

06 · Outcome

Outcome

As a speculative system, the study demonstrates end-to-end capability: a coherent twelve-exhibit architecture, five panels developed to production detail, and a design language a trial team could extend to hundreds of exhibits without losing coherence. No verdict is claimed — the deliverable is the communication system itself.

07 · Lessons Learned

Lessons learned

In financial litigation the decisive graphic is rarely the dramatic one; it is the one that concedes the opponent’s chart and still stands. Subtract the market, keep the dates honest, and let alignment do the arguing.

08 · Disclosure

Disclosure

Independent speculative case study. All parties, evidence, and data are fictional and were created solely to demonstrate litigation-graphics strategy.

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