Creative Direction
Advertising campaigns directed from concept through production — brand worlds, key visuals, and the systems that hold them together. Selected campaign case studies below.
Short films from inside the work — concept, direction, production, rollout. Reels drop in here.
The Kiss — paintings on the wall
The finished work, hung and lit. One film, the whole catalogue.
Outrage — the masked madonna
A statement piece set in motion — the veiled figure, the pistols, the calm behind the mask.
Cacti Bloom — desert paintings
The cactus series given time to breathe — the bloom opening, moonrise over the saguaros.
Afrolatin Rockstar — apparel
The artwork on a body — the painting worn, not hung. A short apparel promo for the line.
Two decades across a luxury gallery, a Barcelona studio, Fortune 1000 halls, and legal teams preparing for trial. The constant is a way of working: find the core idea, build a system that protects it, sweat the production until it's right.