Selected Work / Inner Vision
Inner Vision
A gig-poster campaign that trusts the audience's eye.
Advertising campaign · 2026
Role
Concept & Creative Direction
Scope
Poster series, festival identity, merch key art
Outcome
A bold, collectible poster identity for a music-and-arts festival
Challenge
Festival marketing has flattened into the same gradient-and-sans-serif look. A cultural event that wants to feel like an experience needs artwork people would actually pin to a wall.
Approach
Revive the hand-pulled gig-poster tradition — high-contrast screenprint energy, hand-and-eye symbolism, ritual and landscape — as a campaign identity rather than a one-off poster.
Process
Built a series around a recurring visual grammar: the seeing hand, the third eye, the sacred mountain, tight registration and halftone grit — variable enough for a lineup of dates, unified enough to be one brand.
Creative Direction
Kept the palette hot and limited and the symbolism consistent, so any single poster is unmistakably part of the family. Trust the viewer to read the icon without a caption.
Outcome
A poster-first festival identity that doubles as merch and social key art — collectible, screenshot-friendly, and clearly authored.
Lessons learned
The most shareable campaigns look like art, not advertising. If people want to keep it, the media budget goes further.
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