Selected Work / Creative Engine
Creative Engine
A marketplace brand and campaign that turns any surface into a gallery.
Creative Engine Marketplace · Founder & creative direction · live D2C brand
Role
Brand & Creative Direction
Scope
Brand system, product key visuals, social, display, out-of-home
Outcome
One flexible system across Frame TV art, prints, templates & merch
Challenge
Creative Engine sells across wildly different product worlds — 4K Frame TV art, printable wall-art sets, template kits and merch. The risk was a marketplace that reads as a random bundle instead of one brand.
Approach
One promise holds it together: every surface is a canvas. The aperture mark, an electric magenta-cyan-violet signal and a single line — Turn it on — let a neon cyberpunk TV and a calm Bauhaus print sit in the same family.
Process
Built a locked kit — aperture logo, Poppins display, mono spec labels, a three-colour neon signal — then templated it across product plates in Samsung Frame bezels, social posts, programmatic display and out-of-home.
Creative Direction
Let the product do the talking. Real 4K artwork fills each frame; the system stays quiet around it — thin bezels, one accent, mono captions — so the range feels curated, not cluttered.
Outcome
A marketplace that scales: any new drop — a Frame TV set, a print pack, a tee — inherits the system and ships on-brand in an afternoon. Live at creativeengine.store.
Lessons learned
A marketplace needs a spine, not a mascot. One promise and one signal colour carried more range than any single hero image could.
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